Fresno State Esports, the university’s premier esports organization, underwent a major rebrand to match its rapid growth and transition from a niche student program to a vibrant, high-engagement community. The rebrand aimed to enhance the organization’s reputation, increase social media followers by 10%, boost event attendance, and secure new sponsorships.

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Key Contributions:

• Designed a new logo and updated branding guidelines for a modern, cohesive identity.

• Created Twitch overlays, social media templates, and a new website to improve digital presence.

• Played a key role in increasing social media followers and event attendance, contributing to the organization's growth.