top of page

About Me

I'm a creative communicator with a passion for design and learning, experienced in branding, social media, and event planning.


When I'm not working on a big project, I’m diving into books, movies, and social media, or finding ways to enrich my perspective through travel and culture. No matter what, I'm always experimenting with innovative ways to boost productivity.

Professional Experience

February 2022 - January 2025

Esports Student Leader & Graphic Designer

California State University, Fresno

  • Increased Instagram following to 1,500 to substantial growth by founding a media team, driving engagement through strategic content creation.

  • Developed the Fresno State Esports website, attracting organic traffic and enhancing brand presence without paid advertising.

  • Revived and rebranded "Fresno State Esports Fest" to "HypeTown 2024," resulting in significant student participation and community engagement.

June 2024 - Dec 2024

Visual Assistant, University Advising Center

California State University, Fresno

  • Designed comprehensive visual materials, including brochures, posters, and promotional items for the ‘Steps to Success’ initiative, ensuring alignment with university branding guidelines.

  • Collaborated closely with University Marketing and Communications (MarComm) to enhance brand consistency across all visual communications.

September 2019 - Present

Freelance Graphic Designer

  • Completed diverse branding and promotional projects, enhancing clients' visual identities and market presence.

Education

2020 - 2024

California State University, Fresno

B.A. Mass Communications and Journalism

  • Emphasis: Advertising & Public Relations

Certifications

California Institute of the Arts

Collaborative Institutional Training Initiative

Let's Stay In Touch!

Turn your ideas into results!

© 2025 by Jacob Joel Design. All rights reserved.

bottom of page