In 2024, Fresno State Esports and the Hype Club teamed up to host HypeTown, a highly anticipated in-person esports showcase that reunited the community after a three-year hiatus. The event featured a thrilling exhibition match between Fresno State’s all-female and nonbinary Valorant academy team, Fresno State Iris, and the top Valorant team from the university.

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For this special event, I led the branding efforts, creating bold, original designs that captured the energy of the event while staying true to Fresno State Esports’ established identity. The branding needed to be fresh and inviting, appealing to both current and new fans.

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Key Contributions:

• Developed original branding that was bold and engaging, aligning with Fresno State Esports' established identity.

• Designed vanity tickets for a unique event experience.

• Created motion graphics to add excitement and energy to the event’s presentation.

• Produced promotional materials that increased anticipation and engagement.